Sales Execution & Route Coverage

• Execute daily sales plans and assigned route coverage as directed by the Regional Sales Manager
• Sell and distribute company products directly to customers using van/route sales where applicable
• Achieve daily, monthly, and quarterly sales volume and revenue targets
• Promote products and drive incremental sales through excellent customer service
• Support new product launches and promotional activities in the market

Product Availability, Visibility & Merchandising

• Ensure continuous product availability at customer outlets
• Ensure correct product placement, visibility, and right execution at outlets
• Monitor stock levels at customer locations and support replenishment
• Manage product displays and ensure compliance with merchandising standards

Customer Management

• Build and maintain strong relationships with distributors, wholesalers, retailers, kiosks, bakeries, flour houses, feed mills, and institutional customers
• Identify and develop new business opportunities within the assigned territory
• Handle customer inquiries, complaints, and service issues promptly and professionally
• Ensure repeat business and long-term customer loyalty

Order Processing, Cash & Documentation

• Process sales orders accurately and efficiently
• Issue invoices and receipts at each outlet in line with company procedures
• Collect payments and ensure proper handling and accountability of cash
• Ensure proper documentation for all sales transactions

Distribution & Market Development

• Support expansion of numeric and weighted distribution within assigned areas
• Monitor competitor activities, pricing trends, and market dynamics
• Collect and report market intelligence, customer feedback, and demand trends

Reporting & Coordination

• Submit accurate daily, weekly, and monthly sales reports to the Regional Sales Manager
• Coordinate with logistics and operations teams to ensure timely delivery and stock availability
• Maintain accurate sales, route, and inventory records

Compliance & Brand Representation

• Represent Brown Foods Group professionally at all times
• Ensure compliance with company policies, pricing guidelines, and ethical sales practices
• Ensure proper handling and care of company products, assets, and cash